Sometimes it may feel like you’re working every possible angle to make your company known and generate leads. If business is slow or you’re not working at capacity, it might be time to test new strategies.
Leads are the lifeline of your business. If you don’t have leads, you don’t have prospects, or people likely to buy your services.
Generating new leads consistently is one of the most challenging aspects of running a business. Your approach needs to be solid, constantly reevaluated, and adjusted as necessary.
If you’re out of ideas on how to get moving leads, know that moving leads affiliate programs and similar strategies can help set your business up for success for years to come.
What Is a Moving Leads Affiliate Program?
Affiliate marketing has been around for ages, and is pretty popular in the moving industry. It’s primarily used by lead providers, and although it may seem difficult to grasp, it’s actually a simple business model.
A lead provider has many ways to get moving leads for their clients. A moving affiliate program is a way of outsourcing lead generation to other companies and individuals.
Here’s how it works.
An affiliate collects leads and information using their own websites, blogs, and social media pages. They share those leads with the moving leads provider. The provider then pays the affiliate based on various factors that include, but aren’t limited to, some of the criteria below.
- Amount of data collected
- Number of leads
- Quality of leads
- Country of origin
- Conversion rate
Some providers pay their affiliates for every lead. They can afford this because they don’t sit on the leads. Instead, they sell them to their clients.
Of course, each moving leads affiliate program is different.
Some providers will sell those affiliate leads in bulk without giving it a second thought. But reputable lead providers take their time to sift through the information and select the highest-quality leads.
In addition, the best providers will have strict affiliate program guidelines on how the affiliates should approach lead generation. This ensures that mostly qualified leads come through and the end client actually can reach hot leads and prospects.
Benefits of Working With Providers That Have a Moving Affiliate Program
Now you know how a moving leads affiliate program works. But why should it matter to you?
Say you’re trying to generate more sales, but your current marketing strategy isn’t producing enough leads. Partnering with a specialized moving leads provider is a quick way to get moving leads.
The provider can customize a lead generation campaign to attract the exact lead you’re looking for. Your ideal moving customer. Then, using their expansive network, campaign expertise, and affiliates, the provider can generate massive amounts of leads in a fast turnaround time.
Even better, the affiliate network can passively work for you long-term and keep producing more leads, so you never have to worry about that aspect of your moving business. Having a constant flow of high-quality leads is almost invaluable to surviving and thriving in the moving industry.
What if you’re already doing well locally? Expansion and growth might be the only way to make more sales if you have already tapped the potential of your local market.
Reaching a new audience of potential customers can be difficult. You certainly can’t rely on local ads and proximity-related tactics. You won’t know where to find new prospects or how to engage them.
This is another area where it pays to work with a moving leads provider.
A reputable provider has a national scale. They know how to get moving leads and find prospects who need their household items moved from coast to coast. They’re not limited by a small network of contacts in one city.
Furthermore, a provider that runs a moving leads affiliate program has many lead generation sources to tap and find you the best moving leads for your area of expertise.
Of course, this is just one way to get moving leads. But nothing is stopping you from going a step further with your lead generation.
Starting Your Own Auto Transport Affiliate Program
While this can be a serious undertaking, some moving companies have successfully built their own moving leads affiliate program.
These programs work similarly to those of moving lead providers. The two differences are that you don’t go through a middleman, and you must find a way to micromanage your affiliates.
Since you already have so much on your plate, internalizing a leads affiliate program might not be the best idea unless you have a well-established national network and infrastructure. Even then, partnering with a provider is still a great way to go. You can divvy up the lead generation campaigns and have everyone focus on a specific type of customer based on their area of expertise.
That said, a more efficient way to generate some leads with minimal effort on your part would be to launch a referral program instead of a moving leads affiliate program of your own.
How Moving Leads Referral Programs Work
Think about the money you spend over the years on customer acquisition. By now, you’ve had some satisfied customers.
But what if many of them aren’t repeat customers? Even if you delivered excellent service, it doesn’t mean everyone needs furniture and other items moved on a regular basis.
Still, there is a way to get more return on your investment, even from one-time customers. You get them into a referral program.
For all its tools and automation, a lot of digital marketing still relies on word of mouth. If you think about it, that’s how you grow a social media following. People who like your brand share your posts and services with others. This is what happens when you opt for a more organic lead generation strategy.
Referral marketing doubles down on word of mouth, and you can set it up in many ways.
You can simply ask your customers to recommend your services to someone they know. Many will be inclined to do it if you offer excellent service and a memorable customer experience. If you also simplify the referral process by making a dedicated page and simple form to fill out, people might spend a few extra seconds to help out your moving company.
An even better way to go about it is to offer some extra incentives. You can give discounts to customers who refer you on future orders. Depending on your budget, you can go so far as to offer a percentage or flat commission on each new paying customer they refer.
You’re probably asking yourself how this differs from a moving leads affiliate program.
Affiliate programs exclusively rely on third parties to promote your services and generate leads. A referral program will get moving leads from your existing customers that can recommend your services to prospects they know in the B2B and B2C spaces.
Get Accreditations
You probably don’t know this, but not everyone who needs a moving company searches for one on Google or social media. Some actually search on the Better Business Bureau (BBB) website.
BBB is a highly trusted resource for consumers. Getting your BBB accreditation can give your company more visibility and a better reputation. It’s one of the ways to get moving leads without an auto transport affiliate program or spending a lot on marketing.
Improve Your Online Reviews and Reputation
Reputation management is essential in the auto transport industry. The more customers speak highly of you, the more likely you are to enjoy repeat business and convert new prospects.
Believe it or not, people don’t talk about moving companies only when they have negative experiences to share. This common misconception makes some movers avoid review websites and collecting testimonials.
If you deliver great service to customers, they will acknowledge that as long as you make it easy for them. But truth be told, if you don’t ask for a review, you might not get one.
If you want to get moving leads, maintaining a stellar online reputation is vital, and getting reviews will help you do that.
Ideally, you should make it easy for customers to leave a review. They’re doing you a favor. Thus, the process should be as straightforward as possible.
Consider offering a simple form with clear instructions on what feedback you want and let users fill it out on their own time. Another method to get reviews would be with a standardized question and answer form where customers can type or select specific drop-down answers.
How to Get More Reviews
In some states, you might not be allowed to incentivize customers to leave reviews. For that reason, you have to be more creative and avoid pushy tactics.
The first move should be to create a strategy to pursue customer reviews. After that, be sure to clarify your plan with your staff to ensure the process is handled with the desired consistency.
Emphasize to your staff the importance of getting more positive reviews. Explain the scope of doing this and how it can benefit them. Your goal is to get moving leads, make sales, and increase your revenue.
But your staff needs to understand how this can benefit them in terms of performance bonuses, company retreats, salary increases, etc. It will become a priority if your staff is incentivized to pursue online reviews from customers. If your team isn’t taking this matter seriously, you’ll struggle to get reviews for one simple reason.
Reviews often require customer follow-up.
Many companies use follow-up phone calls or emails to request reviews, stay in touch, and deliver updates on promotions, new services, etc.
Incentivizing your staff will ensure no one forgets to ask for a review from a satisfied customer.
Another way to maximize your chances of getting a review is to personalize the requests. There’s a tendency to automate emails these days to save time and money. That’s no excuse to not personalize emails so they speak directly to the recipient. Use the customer data collected through your marketing and lead generation campaigns and onboarding process.
Mass emails don’t appeal to customers, and they’re easily spotted. Show the customer you care about their personal opinion, and they’ll be more interested in helping you out.
Lastly, you shouldn’t ask for reviews only on your website. Remember that leads and prospects come to you through various channels. This makes it crucial to have reviews on all platforms where people interact with your brand, like Google My Business, BBB, Facebook, Yellow Pages, Yelp, your website, etc.
Do this, and everyone will get an opportunity to see what your customers think. If you centralize your reviews on a single platform, you’ll limit their visibility and lower your chances to get moving leads.
Start Getting More Leads With New Strategies
A lead generation or marketing strategy that worked wonders the last couple of years won’t necessarily improve this year’s financial results or serve you well in the future.
Certain aspects of lead generation shouldn’t be overlooked, such as working with a specialized leads provider, getting a consistent stream of positive reviews, and using referrals to land new customers.
You can focus on content and SEO as much as you want, but word of mouth and having brand ambassadors are vital components of a customer acquisition plan. A moving leads affiliate program can complement your marketing services.
Reviews can give you the feedback needed to improve your delivery and customer experience and create new, high-quality leads for your business.
Referrals will put your company in the forefront of the mind of new prospects and present you as an established mover and authority figure in your field. The more strategies you implement, the more lead generation sources you get to tap to ensure you’re working at capacity and hitting your revenue goals consistently.
If you’re looking for a partner to help you get moving leads, we’re here to help. Check out our personalized lead generation campaigns and moving company affiliate program that deliver high-quality leads, produce quick results, and can help you nurture new customer relationships.
