How Do Moving Companies Get Customers?

To attract new customers, most moving companies use a combination of marketing tools, including search engine optimization (SEO), blogging, and social media as well as moving lead providers to get leads for their moving business.

You don’t need to be an SEO expert to notice how many local movers have online reviews—but writing one is your chance to establish yourself as an authority in your industry.

 But when you’re just starting, reaching out to bloggers or influencers can help you build awareness quickly without burning through money.

Once you’ve established credibility in a particular market, it makes sense to invest in long-term digital strategies that drive leads over time. With that in mind, let’s take a look at how moving companies get customers. Read on!

Get the word out

Reaching out to your network and asking for recommendations is an easy way to drum up new business. Be sure to send personal thank-you notes or a small gift (like a simple plant) to anyone who refers business your way. Treat others how you want to be treated.

One of our favorite quotes on social media marketing comes from Wendy Fritz, author of The Complete Idiot’s Guide to Social Media Marketing.

If you act like a spammer, they’ll treat you like one. It’s true! If your social media pages look all salesy and desperate, people will be turned off by it. But if your interactions with them are genuine and helpful, they’re more likely to return that favor when you need their help.

Moreover, you can contact your friends, family, and colleagues to see if they know of anyone looking for a mover. Work on building relationships by asking them about their lives or by sharing interesting moving articles that you come across through social media or newsletters.

Alternatively, you can also join your local Chamber of Commerce to network with other business owners and professionals in your area. You never know when one of these connections could become a referral for you! Get creative.

Develop a process to turn interested into sales

While you might not be able to predict how a prospective customer will choose your company, it’s important to prepare a process that enables you to convert interest into sales.

Most moving businesses use some form of inbound marketing (such as blogging) to generate moving leads and then take advantage of either outbound marketing or lead nurturing tools (such as an email campaign).

For example, moving companies may send a piece of value-added content to their contact database that they hope recipients will pass along through social media. Once they receive an inquiry from a prospect, they’ll turn their outreach efforts into nurturing that relationship until an opportunity for sales presents itself.

Use social media to keep your brand top of mind

One of the best ways to stay relevant is to be active on social media. If you’re running a moving company, it might be difficult to imagine how your business could take advantage of platforms like Twitter or Facebook.

However, once you think about how you can use these tools to engage with your target market, it becomes much clearer. You could encourage followers and fans by sharing engaging content that shows your brand’s personality.

And as always, make sure that your profile is up-to-date, so people know who they’re dealing with when they reach out via social media.

 Another way to use social media to your advantage is using platforms like Instagram and Pinterest. These are visual mediums, so you’ll want to share pictures of yourself and your employees hard at work (or enjoying themselves during downtime).

People respond well to photos that show off your side rather than just your business side. And although it’s tempting to think that only big brands can successfully create a presence on these networks, anyone can get started with free tools from sites like Hootsuite or Canva.

For inspiration, search for hashtags relevant to what you do, or look at how other moving businesses use social media.

Follow up with potential customers after leads are generated

Successful lead generation campaigns are always a trade-off between quantity and quality. As soon as your leads are generated, you’ll want to start following up with them to increase your chances of making a sale. For example, you could send an email that provides information about our services and how we can help solve their specific problem.

 This can be particularly helpful if someone initially left their contact information but doesn’t seem interested in learning more about your company or products at first glance.

Just because someone leaves without providing their contact details doesn’t mean they aren’t interested! Just because someone was preoccupied when you reached out doesn’t mean they aren’t interested!

 Don’t be too pushy when you follow up with leads, either. The point of following up is to show that you’re committed to providing them with value and solving their problem—not to force them into making a sale.

 Any time someone indicates that they’re not interested in your services, stop contacting them immediately. For example, if a potential customer tells you that they aren’t interested in buying, but would like more information about your company or service offerings, by all means, send them some information! Just remember, no pressure and no guilt trips!

Choose an easy way to track where leads come from

it’s not easy to determine where your leads are coming from. Or how many people click through to a company’s website or call them on their phone number (BTW: Don’t waste money on a Google phone number or virtual office – they never turn into real leads).

You can put a tracking pixel on every page of your website and then look at where inbound leads come from, but that only works if you have traffic. And if you don’t have traffic, how will anyone know about your company anyway? One smart way to easily track where your leads are coming from is by getting listed in an online business directory like Manta.

These directories help people find local businesses, and you can use that traffic to your advantage. Getting listed on an online business directory is free, so you have to fill out a form with some basic information about your company.

Some of these sites will ask for more information to verify that you’re a legitimate business. For example, some will want your DBA (doing business as) papers or require validation from one of their verifiers like SYS-CON Events. Other than filling out some paperwork and paying an extra fee, it’s really simple.

Be sure to thank them for their business

If you’re selling a product or service and someone has just purchased it from you, sending them a thank-you note—whether via email or handwritten—is a great way to follow up. This simple gesture can go a long way toward cementing customer loyalty and helping your business grow.

It also shows that you truly care about your customers, which is an important consideration when choosing who to buy from in today’s highly competitive market.

Plus, according to surveys by ThankYouGroup, more than 60 percent of people think personalized letters are better at building relationships than automated emails are. A strong social media presence with lots of interaction? Check! A carefully-curated website with helpful content? Check!

One of your best assets as a business is your reputation, and it’s important to take care of it. Be sure to thank your customers for their business when you can, by thanking them in person and on social media or by sending a personalized letter via snail mail.

This kind of personal touch can go a long way toward making your company stand out in today’s market and helping you maintain long-term customer loyalty. If all goes well, you may even inspire positive word-of-mouth for your business.