Too many moving companies struggle to find customers. Part of it is an overreliance on local lead generation and prospective customers.
Part of it is not having a strong enough online presence to grab the attention of people from all over the country.
But taking care of your lead generation and lead management is akin to caring for your business’s lifeline. If you have leads, you have prospective customers.
If you have prospective customers, your sales team can go to work.
The question is, how do you get better at this? It may surprise you to know that implementing more technology into your business is the answer.
Moving Company CRM
A good CRM is must-have software for moving companies. Improving customer relationship management is key to creating a comfortable customer experience and helping your company keep track of all its leads, order history, payments, and so much more.
At its core, CRM software for moving companies is a complex database tool. It enables you to track, store, and access information on your leads, customers, and the business itself.
Think of it as a centralized database for everything important about your customers.
Using a moving company CRM will help you become more organized and avoid losing important metrics, contact, info, etc.
The more organized you are, the easier it is to communicate with your leads, reengage cold leads, bring back new customers, and access whatever data you need at all times.
Your communication speed and ability to react to unique problems will also improve.
In addition, CRM software is excellent for the automation of basic administrative, operational, and sales activities. You can use it to maximize the efficiency of other programs, simplify employee workloads, and boost performance in all areas of your moving business.
But perhaps the biggest impact is on your understanding of what your customers and prospective customers want. CRM software gives insights into habits, complaints, feedback, demographics, and many other metrics.
This can be useful when trying to sift through your many leads to prioritize them based on the services you can provide, certain job schedules, job value, etc.
Feed your CRM enough data and use it correctly, and it turns into a remarkable profiler that can easily highlight the leads most likely to buy.
Furthermore, moving company CRM software will help you identify your most reliable lead generation sources.
If you’re like most other movers, you probably already spent a lot on lead generation. Sometimes it worked, and sometimes it didn’t. But without proper monitoring, you’ll never know how to maximize your efforts by focusing on your best lead generation sources.
It’s just as beneficial to a newer moving company that hasn’t invested massively into lead generation and marketing. CRM software tracking abilities can help you avoid costly mistakes by identifying the most lucrative sources.
Therefore, you can adapt on the spot, pivot in the correct direction, and save hundreds if not thousands of dollars in advertising and marketing. You’ll start booking orders and carving out your market share faster.
If you’re looking for a nudge in a specific direction, CRM software like Salesforce and Zoho are among the best in the industry. It’s not just about brand recognition but rather access to advanced feature-loaded platforms with complex lead management capabilities and productivity-boosting capabilities.
The Advantages of Software as a Service CRM Solutions
Your moving company can use all sorts of CRM programs and platforms. But most pale in comparison to cloud-based solutions.
Software as a Service or SaaS can provide you with an internet-powered platform, remote server databases, storage, and pretty much everything else you need without any hardware or infrastructure investments on your part.
You can have the smallest office in the world and a remote sales team and still do an excellent job of managing your leads and existing customers with a cloud-based CRM.
It’s cost-effective and ensures great uptime on your services and communications. Combine this with the right roster, and you could be in a position to reach out to your leads 24/7 and answer their questions.
Although not many movers centralize their operations with CRM, it’s quickly becoming an industry gold standard. CRMs have optimized business operations and lead management in much more complex industries.
It’s also worth noting that specialized CRM software may include advanced logistics features that could simplify daily tasks even more.
Chatbot Software
Part of managing your moving leads is answering questions, giving quotes, and having all those interactions leading up to a sales call.
But here’s what’s interesting about many prospective customers. Not everyone wants to go through a one-on-one conversation. Many people want to get their information from the website and contact the movers only when they’re ready to schedule an on-site quote.
With that in mind, how do you interact with warm leads that aren’t interested in chatting?
Chatbots are the answer. A chatbot isn’t just moving software. It’s software that every business with an online presence should implement.
These are essential programs for offering customer support that can be configured to take leads on various journeys.
A chatbot can be taught to give people accurate quotes based on the information they share. Chabot software for moving companies can redirect your leads to specific parts of the website that can give them more details about the services they need.
Depending on the software, a chatbot can be configured to do as much or as little as you want. Some are good enough to provide 24/7 customer support and keep your leads and prospective customers engaged on your website.
Others can come with marketing functions, help make sales, or even capture new qualified leads for your business.
Callback Automation Software
The best moving company software is programs that streamline the interactions with your leads, enhance the communication efficiency and prevent leads from looking for other moving services.
This is where the callback automation software comes in.
Callback automation shortens the time it takes for your sales team to contact leads. The majority of customers end up choosing the moving service that contacts them first.
This means you don’t want to take 30 minutes to contact a new lead. You want to reach out as soon as you get the contact information, or the lead asks for a quote on your website.
Promptness in replying to online forms is a highly appreciated gesture. Additionally, it doesn’t give leads the time to seek out your competitors.
Fortunately, you have many options for moving company software programs that can help you implement callback automation. You may even find free software for small moving companies.
Using anything is better than nothing. Just ensure your sales team has what it needs to quickly jump on a call with hot leads and new leads.
Email Automation
There’s no shortage of free moving software that can help your business stay on top of customer and prospect communications.
It’s customary these days to reply with emails for just about anything.
For example, if someone makes an appointment, it’s common practice to confirm it with an email. The same applies to bookings, surveys, feedback requests, quotes, post-move follow-ups, and everything else in between.
But creating an email every single time you have to contact someone can take more time than you think. It’s also easy to forget to send someone an email if your company has to send tens or hundreds of them each day.
Relying on your staff to do this isn’t feasible, not to mention costly.
Email automation software for moving inc companies could be the solution to many of your problems. It can clean up your workflow and increase communication efficiency.
It can allow you to provide faster customer support, respond to quotes, and even provide updates during the move.
To manage leads specifically, email automation can be used to reengage leads that haven’t hired you yet or have stopped showing interest.
You can use automation moving software to send personalized emails to your leads based on the personal information collected by your CRM. This helps nurture the relationship, keep your leads engaged, and guide them through the sales funnel.
Texting Software
Running a successful moving company requires keeping multiple communication channels open between you and your leads.
Phone calls, emails, chatbots, and even good old fashion texting.
You would be surprised how many leads and customers are quicker to read texts rather than open emails. In addition, texts can’t end up in a spam folder by accident. Thus, they have excellent visibility and readability.
Managing your leads with moving company software programs that enable text message personalization and automation makes everything easier.
Keep in mind that people might not be as willing to share their phone numbers as opposed to their email addresses.
Therefore, a text message can seem more trustworthy and is likelier to spark some interest. This could be the missing piece in your lead management software suite.
According to some reports, about 58% of consumers believe texting is an ideal form or setting up a long-term two-way communication channel between companies and potential customers.
And like emails, it’s easy to save these conversations, pull data from them, insert specific templates, etc.
There might not be a lot of high-quality free moving software that fits this category. But there are plenty of options to choose from, many of which have free trials.
You can start experimenting with Yembo, SimpleTexting, HeyMarket, and other similar programs that perform admirably as movers’ software for text communications.
Besides, unlike moving company CRM software, text messaging management apps require little to no training or technical skills. They’re easier to implement in a moving business even if you’re short-staffed.
What to Do When You Don’t Have Leads to Manage?
Lead management moving software is only efficient if your lead generation is working. If you’re not getting leads, this software only helps manage existing customers.
But unlike other industries, the moving sector isn’t known for its high customer retention rates and follow-up orders. Face it. It can take months or years before one of your old customers might need to move again.
This is especially true of corporate clients who don’t make a habit of switching offices every year.
Of course, if you’re getting good leads, moving software is vital for proper management and maximizing each lead’s potential.
However, say you’re not there yet.
Maybe your current strategy isn’t working, or you’ve exhausted most of your leads.
You can always get an influx of new potential customers by buying moving leads. Moving leads companies are specialized in the moving sector and focus solely on finding qualified leads for movers.
If you buy moving leads from a reputable source, those leads are ripe to buy moving services. They’ll arguably benefit the most from a proper lead management setup using advanced moving company CRM, communication automation software, and other programs.
Qualified leads are the best leads for any business, movers included.
You can use them to book new jobs during a slow quarter, expand into new territories, or ensure that no matter what happens, you have a consistent flow of high-quality leads going through your business.
This is a great solution when you don’t want to be left at the mercy of local prospects, or you haven’t reached the level of online visibility to make you the go-to choice in Google Search results.
Get a Quick Boost in Qualified Leads
Moving cargo from point A to B is your specialty, and that’s fine. You don’t have to be an expert at marketing, lead generation, and everything else to be successful at what you do.
Sometimes it’s better to keep your focus where it belongs – your area of expertise.
But don’t let your lead generation fall behind either. At Buy Moving Leads, we have all the tools required to generate and qualify moving leads that fit your company’s profile and service package.
Let us help you do what you do best by taking a big burden off your plate. As long as you’re ready with a good moving software suite to manage those leads, you’ll have no shortage of jobs to choose from.