Your moving company thrives when you have plenty of leads to follow. You need a constant stream of clients to keep your people working and your profits rolling in. The challenge is that moving lead generation is tough. You need a full marketing strategy and a team dedicated to finding potential customers. What’s more, you then have to nurture the prospects you find and convince them that your moving company is the right one for them.
It can all get a little overwhelming.
The good news is that you don’t have to handle generating leads alone. Moving lead companies offer you access to residential moving leads and direct moving leads without you having to deal with the hassle of generating those leads yourself.
But perhaps you’re uncertain about working with moving lead companies. Maybe you need a little more information about what these companies do and how they benefit you before you engage one. This article helps as it explains the key benefits of working with moving lead companies.
What Does a Moving Lead Company Do?
Moving lead companies are usually marketing agencies that are directly focused on the moving sector. They connect moving companies with the customers who need those companies’ services. They also handle a lot of the early stages of the customer journey, being responsible for finding customers, getting their details, and introducing them to your business.
Simply put, these companies streamline your marketing strategy by taking a lot of the hard lead generation work off your plate. They keep you supplied with a constant stream of leads, allowing you to focus on the important business of helping people move home.
The Benefits of Working With a Moving Lead Company
Moving lead generation is tough. A good lead company handles a lot of the hard work for you, leaving you free to work directly with customers who need your services. But that’s far from the only benefit of working with a lead generation firm. Several other advantages demonstrate just how important a lead generation agency can be to your business.
Benefit No. 1 – A Constant Flow of High-Quality Leads
The typical moving lead generation process can feel laborious.
You need to spend time calling and emailing prospects to gauge whether they’re interested in your services. Once you start a dialog with a prospect, you then have to qualify them. That means asking questions to find out if they’re a good fit for your business. What do they need to move? Where are they located? Do they have a problem your company can solve?
If any of the answers to these questions reveal the prospect is not a good fit for your business, you’ve just wasted time that you could have spent elsewhere. Qualifying leads is time-consuming and often reveals that many of the leads you generate are of low quality.
That’s where lead generation companies come in.
A good lead generation agency qualifies prospects before they send them over to your business. They’ll work with you to determine what your company looks for in a client, and will apply those criteria when searching for exclusive moving leads for your business. By taking the client qualification work off your plate, a lead generation company delivers prospects who need what your moving business offers and a more likely to convert into customers.
Benefit No. 2 – Aiding Expansion Into New Territory
Perhaps your moving company has experienced tremendous growth in your current areas of operation. You’re comfortable with your lead generation strategy and the business is gearing up to expand into new locations.
Why would you need moving lead companies if you’re doing so well?
Moving into a new location isn’t easy. The marketing strategies you use in your current location may not work. Plus, you don’t have the reputational benefits that come with being a well-known company in a familiar area. You’re coming into the new location fresh and you need to build a reputation before potential clients will trust you.
A good lead generation company can serve up leads from your new location that you can work with as soon as you start your expansion. Those early leads help with the initial reputation-building process, putting you in a position where you can make the new arm of your business profitable much quicker than if you tried to build it from scratch on your own.
Benefit No. 3 – Lead Companies Are Results-Oriented
Lead generation is just one of the many tasks your moving company deals with daily. You have salespeople following up on leads. You’re providing advice and customer service to existing clients. And of course, you’re helping customers move home.
During busy periods, you might start neglecting your lead generation efforts. You simply don’t have time for them because you’re working with so many clients. But at the same time, you know that you need fresh leads coming in ready for when you’ve completed the work you’ve scheduled for your current batch of clients.
Distractions keep getting in the way.
But those distractions aren’t problems for moving lead companies.
A lead generation agency doesn’t have to think about providing your service or any of the other things you need to do to keep your business running. Instead, they’re focused on generating leads and nothing else. They do nothing other than direct moving leads to your business, ensuring you have the consistent flow of prospects needed to keep your schedule full. A good lead generation agency focuses solely on its goal of creating positive outcomes for your business. That means you can focus more on delivering your service rather than chasing new customers.
Benefit No. 4 – Direct Access to Experts
Think about the process of building an internal marketing team.
You need to know exactly what you’re looking for before you start building the team. Once you’ve figured that out, you’ve got to create job listings, accept applications, and interview candidates. Then, you need to work with your new marketing team to develop strategies for generating leads.
It’s a lot of hard work.
Plus, you have to pay salaries and experiment with ideas that may not work.
Why go through that hassle when working with moving lead companies gives you direct access to the expertise you need?
Moving lead companies are filled with marketers who are required to be experts in a range of subjects. They know how to create copy, optimize websites for search engines, qualify prospects, design graphics, and handle social media campaigns. In short, a lead generation agency gives you access to expertise that is often incredibly difficult to find.
Benefit No. 5 – Leveraging Multi-Faceted Strategies
The expertise that lead generation companies provide also means they’re able to leverage several strategies at once. Your agency may use landing pages, run social media campaigns, use Google adverts, and even use traditional techniques, such as cold calling.
There are two reasons why this is a good thing for your moving company.
First, the ability to leverage so many lead generation techniques means an agency can build a multi-faceted strategy that encompasses all aspects of modern marketing. Your company isn’t limited to a single type of lead generation technique. Instead, an agency pulls together several techniques to create a comprehensive lead generation strategy that reaches your audience no matter where they are.
Second, this ability to use multiple strategies helps when one strategy doesn’t work. Rather than having to go back to the drawing board, moving lead companies can tweak what they already have and insert a new strategy or approach in place of whatever isn’t working.
Benefit No. 6 – Accurate Campaign Monitoring
We’ve already established that working with a lead generation company gives you direct access to moving leads. Free from the burden of generating those leads yourself, you’re able to focus your energy on providing your services to your customers.
But there’s another element of lead generation that an agency helps with beyond pushing leads towards your business.
They also run campaign analyses.
Monitoring campaigns is vital to the success of lead generation. It’s how you figure out what’s working and what isn’t. Without monitoring, you don’t know which lead generation strategies to focus on and which need to be eliminated from the campaign.
Good moving lead companies constantly monitor their campaigns. That means they’re always collecting data designed to make their efforts more efficient. The result is the development of a marketing funnel that produces strong results. Over time, you should find that the leads an agency offers become even better as the company develops a superior understanding of what works for your business.
Benefit No. 7 – Access to Reporting
Proper campaign monitoring also allows moving lead companies to generate full reports about their lead generation efforts. That’s helpful for your business because it’s often easy to get caught in the weeds when trying to generate reports based on your own lead generation efforts. With so many issues to focus on, you may struggle to determine proper key performance indicators (KPIs) and metrics for success.
Your lead company handles all that with you.
By working together, you determine which KPIs matter most for your lead generation campaign. Your lead company then focuses on those KPIs and produces unbiased reports based on their analyses of the campaigns they run on your behalf.
Reports are valuable because they tell you the story behind the numbers.
Your reports explain the data so you can see what’s working, what isn’t, and, most importantly, why your agency has chosen its current methods to generate leads for your moving business.
Benefit No. 8 – Access to a Variety of Lead Types
No matter what type of leads your moving company needs, a good moving leads company can provide what you’re looking for.
If you need residential moving leads from a specific location, your agency can create targeted campaigns that communicate directly to the people you want to serve. Or, your business may cater to long-distance clients or those moving between countries. In both cases, an agency can hone in on your chosen niche to ensure you only get leads that are relevant to the service you offer.
This variety ties into the lead qualification issues mentioned earlier in the article.
By offering a large lead variety, moving lead companies ensure you don’t get bogged down with leads that want services that you don’t provide. That means no worrying about wasting time on prospects who want long-distance services when your business focuses on a specific location. You get leads that are relevant to your moving business.
Benefit No. 9 – You Save Money
Marketing costs money.
If you’re doing it all internally, you have to spend a lot of money on building and maintaining a team. You need to equip that team with the tools it needs to do its job, which could mean anything from setting up a call center to investing in technological tools. Depending on your lead generation strategy, you may also have to pay for online ads, television time, and landing page design services.
Having an in-house lead generation team requires a substantial upfront investment before you start to see returns.
Working with moving lead companies doesn’t.
Lead agencies have already built the teams. They understand the tools and have all of the infrastructure in place. They also know how to run effective ad campaigns, which means they’ll waste less money experimenting with strategies that don’t work.
Yes, working with an agency for moving lead generation costs money. But you’ll spend far less than you would on building an internal team. Plus, you’ll receive verified leads that lead to your business achieving a much faster return on its investment.
Allow Us to Lead the Way
Your business specializes in helping people move their belongings from Point A to Point B. Having to split your focus between the service you provided and the marketing needed to generate new leads means you may struggle to provide clients with the service they deserve.
Don’t let that happen.
At Buy Moving Leads, we specialize in generating verified and high-quality leads for your moving business. Our award-winning service saves you money, generates high returns, and provides you access to a huge variety of lead types.
Now, you just have one question for us:
How much are moving leads?
Get in touch with us today and we’ll work with you to create a lead generation strategy that helps your moving business grow.